Marketing Strategies For Coffee Shops

Huge billboards and television advertisements are unlikely when it comes to coffee shop advertising. Cafes hardly spend on marketing, however they need to realize that with the growing market, it is necessary to make a mark in people’s minds and hence a marketing strategy would be vital. So here are some of the most inexpensive things you could do.

1. Appealing storefronts

A research found that the number one way that people discover new coffee shops is while passing by the physical location. If you could make your shop appealing to people walking past, there is no better marketing for you. You don’t need to completely renovate your storefront for an amazing look. A simple coat of paint, some new additions such as some flower pots and any other element could do the trick. You could even give out free samples to people passing by.

2. Word of mouth

What could be better than customer referrals? People would obviously trust what their friends and family recommend than any stranger. With happy customers, you are sure to gain more and more customers. People always talk about unusual and special things. Ordinary stuff does not stick on their minds and hence you need to make sure you offer something unique at your coffee shop. Maybe you could customize some of the paper coffee cups Australia or send out cupcakes on their birthday, anything that would make your café stand out should be done.

3. Reach out to community

People always like a shop that’d do well to society. Reach out and sponsor fund raisers and other charitable events. It is very important to set up a good impression in people’s minds and this could be easily done if you do good to other people. You can take up an environmentally friendly policy by using flat satchel paper bags Australia rather than polythene, give away free bakery items and coffee at charitable events and you could also hold some baking lessons so that people would love to drop by and learn some baking.

4. Use social media

Social media is without a doubt one of the most effective marketing methods. You could hardly find anyone not on Facebook or Twitter and hence you can use these platforms effectively. Open up a page for your café and always keep posting online. Hold online competitions and give out discounts and gifts so that people would start to notice your café. You could also organize events such as parties, get-togethers, open mic nights etc. if you have some extra space. Keep the café happening and full of activity so that people would like to hang around all the time.

Friday, January 6th, 2017 Business Services