3 Easy Ways To Control Traffic In Your Store

One of the biggest challenges when managing a retail store is keeping the traffic under control. Even though store traffic usually refers to the consumers inside the store, the vehicle traffic outside it; in the parking area, is equally important. Controlling traffic is a vital factor when it comes to customer satisfaction. Here are 4 ways you can control the traffic in your store more effectively.
Have a properly planned store This again applies all the way from the car park to the cashier area and the product area of your store. Draw a map that will help organize each area properly. For instance, if you want a certain area of your car park to be reserved for dropping off and bag loading, you will need to separate it using stainless steel ring or some other barricading equipment. Inside the store, you could have a floor map or directing arrows that will help your customers locate the products easily. In order to avoid unnecessary traffic in the cashier area, you could assign the cashiers to handle different types of clients. That is, assigning one cashier for cash payment, another for card payments and one for payments for less than five products. This way, you will not keep a customer who is only buying one item in line for too long.
Have enough human resources No matter how many cutting edge equipment you have in your store, you are always going to need people to deal with people. We all know that some individuals have no regard for certain rules and standards that they are supposed to follow. For instance, there are ample situations where people actually try to move stainless steel bollards that are fixed to the ground, just so that they can sneak in their vehicle to an unauthorized parking area. In the same way, no matter how clearly your floor map indicates that a certain product is in a particular isle, a customer would just go around and round looking for it in completely irrelevant places. In instances like this, having your employees to guide your customers will help complete their work faster and avoid any unnecessary accidents. To know more about steel wire rope, visit http://www.miamistainless.com.au/wire-rope
 Improve overall efficiency You might have a really well planned store and ample employees; however, if the overall efficiency of the store is not up to standard none of the above factors are going to matter. If your staff is slow and lethargic, your customers will have to take care of their work by themselves. This will make the entire process of buying a product slower and your customers will remain inside the store for more time than necessary. Therefore, make it a point to boost the overall efficiency of your store by conducting periodic inspections on your employees and the equipment.

Thursday, July 28th, 2016 Industrial Services